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Global brands to net for investors at the World Cup?

22.06.2026 3 Min.
  • Julius Bär

The FIFA World Cup is expected to capture the attention of billions worldwide. While fans focus on the action on the pitch, investors may have their eyes on opportunities elsewhere. To capture this theme, Julius Baer has launched a one-year Multi Barrier Reverse Convertible linked to three leading World Cup sponsors – Adidas, Coca-Cola and Visa. Currently available for subscription until 30 June 2026, 12:00 CET. The product offers a guaranteed coupon in CHF, EUR and USD, a continuously observed 65% barrier providing a conditional protection buffer, and a distinctive lock-in feature that can quarterly convert the investment into a 100% capital-protected Julius Baer bond under certain conditions.

Where attention creates opportunity

The FIFA World Cup is set to be the largest tournament in history, expected to engage more than six billion people across the world. For global sponsors such as Adidas, Coca-Cola and Visa, the event represents a unique commercial opportunity. Increased consumer spending, unparalleled brand exposure and access to new customers could help these companies translate unprecedented global attention into lasting business benefits during the tournament and beyond.

Attractive income with risk buffer

The structure offers investors a differentiated way to access this global sponsorship theme. The product, available in CHF, EUR and USD, offers a guaranteed quarterly coupon, alongside a continously observed 65% barrier that provides a conditional protection buffer throughout the investment’s one-year term. While investors remain exposed to the performance of the underlyings, the combination of income potential and downside protection features may appeal to investors seeking a balanced risk-return profile.

A chance to lock in the lead

A key differentiator of the structure is its quarterly observed lock-in feature. Should all three underlyings trade at or above 103% of their initial levels on any of the quarterly observation dates, the investment converts into a 100% capital-protected Julius Baer bond with a predefined coupon paid quarterly for the remainder of its term. If the lock-in is not activated, investors continue to benefit from the structure’s conditional protection buffer through the continuously observed 65% barrier. For investors seeking income potential alongside protection features, this may be an opportunity worth exploring before the final whistle blows on the subscription period.

Lock-in at 103%: How does it work?

Source: Julius Baer Structured Products Institutional Sales

The product is listed on SIX Swiss Exchange and can be traded on the secondary market.

Interested? For more information, please contact your investment advisor at Julius Baer or your primary bank.

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Structured Products Institutional Sales

Email
derivatives@juliusbaer.com

Phone
+41 (0) 58 888 8181

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This content constitutes marketing material and is not the result of independent financial/investment research. It has been produced by Bank Julius Baer & Co. Ltd., Zurich, which is authorised and regulated by the Swiss Financial Market Supervisory Authority FINMA.

This content is intended for information purposes only and does not constitute advice, an offer or an invitation by, or on behalf of, Julius Baer to buy or sell any securities, securities-based derivatives or other products or to participate in any particular trading strategy in any jurisdiction.

Julius Baer does not accept liability for any loss arising from the use of this document.

This content may include figures relating to simulated past performance. Past performance, simulations and performance forecasts are not reliable indicators of future results.

For further details about risks and suitability, as well as important legal information, please consult the following link: IMPORTANT LEGAL INFORMATION

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