Product News
“Trading idea”: Apple – anniversary and consolidation
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Wolfgang Hagl
Redaktor
After the celebration of the technology company’s 50th anniversary, attention shifts back to day-to-day operations. On 30 April, Apple Inc. will release its interim report, which could give the stock renewed momentum.
On 1 April 2026, Apple turned 50. The US technology giant had already been celebrating this milestone birthday with a series of events in the run-up to the date. Highlights of the “anniversary weeks” included a performance by Alicia Keys in New York and a show by Paul McCartney at the company’s headquarters in Cupertino. The party atmosphere did not spill over to Wall Street. Instead, Apple shares have been in a short-term downward trend since reaching an all-time high of USD 288.62 in early December 2025. Investor sentiment, dampened by the escalation in the Middle East, is also becoming a problem for the iPhone manufacturer. At least the USD 245/50 range has once again proven to be a support level, and the 200-day moving average has also withstood the selling pressure.
What Steve Jobs, Steve Wozniak and Ronald Wayne began on 1 April 1976 in a garage by building computers has today become one of the world’s largest corporations. “Our installed base now comprises more than 2.5 billion active devices, which is testament to the extraordinary customer satisfaction with the world’s best products and services,” explained Apple CEO Tim Cook at the end of January 2026. The iPhone, which Jobs unveiled in 2007, has become the ultimate bestseller. In the 2025 financial year (ending 27 September), Apple achieved a total revenue of USD 416.2 billion, half of which was attributed to the iPhone. The device bearing the famous apple logo is now in its 17th generation. Despite steadily rising prices, the smartphone is more in demand than ever. “Thanks to unprecedented demand, the iPhone recorded its best quarter to date and has set new records across all geographical segments,” commented Tim Cook on the business performance from October to December 2025.
“The tech world is eagerly awaiting to see what the next iPhone will offer in terms of artificial intelligence.”
Another growth driver is the services division, which includes device protection, advertising, cloud services, digital content from Apple TV and the App Store, as well as payment feat-ures. However, success in this area does not change the fact that the company remains heavily reliant on the iPhone. Apple is expected to unveil the 18th generation of the iPhone this autumn, including a foldable version for the first time. The tech world is eagerly awaiting to see what the next iPhone will deliver in terms of artificial intelligence (AI). Analysts are confident and expect growth to accelerate in the current financial year.
On 30 April, the market consensus will be put to the test when the CEO presents the interim report for the second quarter. With convincing figures and a positive outlook, Tim Cook could give Apple shares a new boost. One way to bet on positive news is with the Mini Future Long from BNP Paribas, which, with a leverage of 5.64, offers disproportionate exposure to rising prices. The stop loss is set at USD 215.43, well below the support level. However, there is a risk of disproportionate losses should Apple come under pressure.
Product information*
| ISIN | CH1543709013 |
| Product type | Mini Future Long |
| Underlying | Apple |
| Issuer | BNP Paribas |
| Rating | A+ (S&P) |
| Trading currency | CHF |
| Issue date | 23 March 2026 |
| Maturity | open-end |
| Underlying currency | USD |
| Ask underlying* | USD 256.52 |
| Financing costs | 8,16% |
| Stop loss | USD 215.43 |
| Leverage | 5,64 |
| Ask* | CHF 4.14 |
| Exchange | Swiss DOTS |
| Weblink | bnp.ch/CH1543709013 |
Apple share price performance
