Product News
“Trading Idea”: SAP – The Return of the Cloud Growth Story
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Wolfgang Hagl
Redaktor
After months of sell-offs, SAP is making an impressive comeback. Strong cloud figures and new AI features are allaying concerns about disruption caused by artificial intelligence.
So what was previously seen as a setback is now giving rise to speculation about a comeback. Nvidia CEO Jensen Huang also has a hand in the current turnaround. At the recent Computex conference in Taipei, he explained that AI agents would boost demand for software. “This is actually an incredibly exciting time to be a software company”, said Huang.
“SAP is regaining market share thanks to artificial intelligence.”
Investors are once again placing greater emphasis on providers that integrate AI and align their pricing models more closely with actual usage. In SAP’s case, the recent operating figures have also been reassuring. The group got off to a better start to the year than expected. In the first quarter, cloud revenue rose by 27% to EUR 5.96 billion, exceeding analysts’ estimates by just under EUR 200 million. Revenue grew by 12%, whilst the cloud order backlog rose by a quarter. CEO Christian Klein spoke of a good start despite the uncertain environment and pointed out that SAP is gaining market share thanks to AI capabilities.
A Promising Future
It is precisely this cloud momentum that is important for the share. SAP is continuing its transformation from a traditional software licence provider into a cloud and platform group. Whilst this increases complexity in the short term, it makes the business model more predictable and scalable. SAP has confirmed its targets for 2026: cloud revenue is expected to rise to between EUR 25.8 billion and EUR 26.2 billion, representing growth of 23% to 25%.
SAP’s future opportunities lie primarily in the combination of cloud computing, data sovereignty and AI. The company is deeply embedded in the business processes of large enterprises. So anyone wishing to make productive use of AI needs reliable data, secure interfaces and robust workflows – and this is precisely where SAP excels.
The recent price momentum shows that SAP shares should not be written off. Analysts are also looking ahead with optimism and see potential for the tech stock to rise to EUR 217.50. Risk-tolerant investors can leverage a potential recovery. The corresponding Mini Future Long has a leverage of 4.0. The stop loss is a good 20% below the current price. However, it is important to note that following the sharp price drop, SAP remains a volatile turnaround trade in which Leveraged Products can amplify gains but also significantly magnify losses.
Product information*
| ISIN | CH1258519979 |
| Product type | Mini Future Long |
| Underlying | SAP |
| Issuer | BNP Paribas |
| Rating | A+ (S&P) |
| Underlying currency | EUR |
| Trading currency | CHF |
| First trading day | 23 March 2023 |
| Maturity | open-end |
| Leverage | 4.00 |
| Stop loss | EUR 128.36 |
| Financing level | EUR 123.4824 |
| Ask* | CHF 3.82 |
| Ask underlying* | EUR 164.68 |
| Exchange | Swiss DOTS |
| Weblink | bnp.ch/CH1258519979 |
Price History (EUR)
