Focus
World Cup Special
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Susan Niederhöfer
Chefredakteurin
The 2026 FIFA World Cup will not only be the largest World Cup in history, but also a global showcase for business, technology, and capital markets. In our World Cup special, we highlight the most important developments surrounding this mega-event.
Dive into our World Cup Special
Soccer must never lose its soul
We talk with Pascal Zuberbühler about the opportunities presented by the expanded World Cup, the development of the Swiss national team, the new role of the goalkeeper, and the question of how soccer can retain its emotional power despite larger tournaments, new markets, rising demands, commercialization, and technology.
2026 World Cup: The Largest Sporting Event in History as an Investment Opportunity
In addition, an exclusive study by Bank of America Global Research analyzes why the 2026 World Cup is far more than just a sporting event and what investment opportunities arise from trends in consumer spending, travel, digitalization, data infrastructure, and artificial intelligence.
Product News
To coincide with the World Cup, Luzerner Kantonalbank is presenting two structured investment ideas: a tracker certificate based on selected high-quality Swiss companies and a yield product based on Adidas, Coca-Cola, and Visa. The focus is on long-term growth prospects, attractive return opportunities, and the question of how investors can participate in themes related to major global events.
